There are many avenues that a business can explore in terms of marketing potential. There are main stream advertising methods that can be carried out from print to radio and TV advertising as well as the numerous possibilities now available on the Internet. In addition to these major marketing outlets, there are smaller avenues that can be looked at, one of which is promotional gifts. When utilized in the right way, promotional gifts can effectively encourage awareness for the brand in question. If you are new to promotional gifts as a means of advertising, consider these benefits below.
Promotional Gifts – Sparks Interest by the Customer
It would be safe to say that most people appreciate receiving a free gift and even more so if it is a gift that appeals to them. Promotional gifts when chosen with the right type of person in mind can help to keep the interest and attention of a customer. Promotional gifts are great at expos and exhibitions; imagine receiving a free sample of shower gel from a brand that you either have not considered before or have not heard of. This free sample will more than likely make you draw your attention to that brand whereas under other circumstances you would have ignored it completely. Promotional gifts can therefore either heighten a customer’s awareness of a brand or expose them to the brand for the very first time.
Promotional Gifts – Exposure and Free Advertising
Whether promotional gifts are aimed at customers are large or at specific clients, business associates or employees in particular, these items have the potential to offer free advertising for that brand for an extended period of time. With the right gift, a branded item can be exposed to an audience of people that other marketing strategies might not have an impact on. For example, pens are a very popular promotional gift due to their practicality and simplicity. Pens don’t take up a lot of space, are useful in many situations and can change hands very quickly and very often. The number of people one pen can be exposed to in any given time can be translated to valuable brand awareness; multiply this by hundreds or thousands and the effects can be quite substantial.
Promotional gifts can either be used to promote a particular product or increase the awareness for the brand in general. Promotional gifts are very versatile and a business would be wise to incorporate promotional items in as many situations as possible from corporate meetings, trade shows, expos, presentations, anniversaries and so on. Its potential knows no bounds as long as the right gift and way in which it is promoted is executively in the right fashion.
A new business that has never implemented promotional gifts within their marketing campaigns before will no doubt go through some trail and error initially – that is to be expected. The key is understanding the personality of the receiver of the gift; whether it is towards a target market in general or a client in particular. With the right gift and appropriate branding in place – it can become a valuable marketing asset that can be implemented on an ongoing basis.