Handing out corporate gifts has become a popular marketing tool by businesses of varying sizes. Corporate gifts are very versatile and with the right thought behind it can be used successfully no matter the budget. Corporate gifts has many potential benefits to a business and in order to implement it fruitfully, an understanding of what the purpose of the corporate gift is going to be, needs to be clear. If you are in the position where you are thinking of using corporate gifts within your work place, then you must keep the following top three tips in mind.
Corporate Gifts Top Tip #1 – Work Out Your Budget
Before starting any planning relating to the gifts you have in mind, you must be very clear on the budget you have available to invest in this venture. Corporate gifts are typically made of quality and therefore are more expensive than your average promotional item. Corporate gifts are infamous within the corporate world where the finest pieces are handed out to executives and important clients. This however is in no way a golden rule to corporate gift buying – gifts do not need to be that expensive. They simply need to be of the right quality so that the appreciation and thanks you are trying to convey will be accepted with grace and heartfelt thanks.
With this in mind, working out your budget means considering how many people you want to buy for. Do you want to involve your suppliers, special clients and important business associates? Do you have staff members that you want to include? Put together a comprehensive list of recipients and allocate a realistic amount to each gift depending on their value to the business.
Corporate Gifts Top Tip #2 – Understand Who Your Recipients Are
Handing out corporate gifts means that you need to have some understanding of what your recipients like. Corporate gifts are a way to show a particular person within or associated with your business thanks for the value they add to the company. This can only be done successfully if the gift has been bought with them in mind. Food is a popular choice for example but if you have chosen to give one recipient a cheese and meet hamper for example, and he or she is vegetarian then this gift will not be accepted to its fullest potential.
The better you know the likes and dislikes of your recipient, the greater and more effective a corporate gift will be.
Corporate Gifts Top Tip #3 – Think a Little Out of the Box
Get creative with your ideas! There are many items that are commonly chosen as corporate gifts such as pens, wine/whiskey glasses, cufflinks, food hampers and the like. Try to make your gifts stand out by thinking a little out of the box. For example, if you are handing out a cheese and meat food hamper to a recipient, consider including a cheese board with an engraving on the side. If a recipient is a sports fanatic and there is a sports match coming up that you know he or she will love, then consider buy him or her tickets to the event. If the recipient has a family and children, add gifts for them as well and this could be received very warmly.
Corporate gifts have a lot of potential and they can also be used for promotional purposes in addition to strengthening working relationships. Should you choose to add you brand or logo to a gift this needs to be done tastefully so that it does not take away from the look and aesthetic appeal of the gift.
Keep these top three tips in mind next time you are on the hunt for corporate gifts. Give yourself plenty of time to plan, add a personal touch to each gift you buy and keep the personality of the recipient in mind and your gifts will sure to be a smashing success.