That first cup of coffee in the morning determines whether or not you make or break your day. Have a great experience in the morning and the day is sublime. Have a lousy experience and it’s witches brew all day. For many of us, that first mug is a better predictor than any horoscope reading. That first cup is when we are at our most suggestible state and that is why promotional mugs are brilliant.
At the most susceptible of states, the mind is open to all kinds of things. As the caffeine from the coffee begins to take effect and our engines start up, the tone that is set during the suggestive state takes hold. Prior to the coffee kicking in, it’s the best time to deliver any message and be sure that it has the greatest impact. That is also one of the reasons morning breakfast radio shows are such a hit with advertisers. Notice how they start at 6am in most places instead of 8am. That’s because they want to catch their audience in this highly suggestible state. That’s what you are doing with the promotional mugs.
Any promotional item, be it mugs, or plates or little toys, are great ways to get your customer’s attention from an intimate sphere. Most other advertising is very impersonal. They are far away; they are long distance relationships in comparison to the promotional cup that you raise to your lips first thing in the morning. Whatever message it whispers to you at that point is going to make an impression. Promotional mugs are the greatest idea since engagement rings. They have the same effect. They act as a proxy, always reminding the person touching them of the silent message.
Promotional mugs are ideal candidates to deliver the daily motivational message that everyone will be subconsciously thankful for. It’s a great pick-me-up at the start of the day to pick up a cup and be reminded what a great dad, or great mom someone is. There does not need to be one word of the sponsor’s corporate name. But if there is just a mere logo, it’s enough for the person to be appreciative of the complement.
The simple mug in the afternoon is also a good bet. Whenever a person picks up a mug, it is most likely they are heading for a cup of their favorite beverage. In the US, that beverage is most likely coffee. The time for coffee is the time when they realize they need a little boost. Giving the drinker a little boost with some verbal compliments while they load up on some caffeine is a good way to score some gratitude points.