Promotional clothing is clothing that has been branded and distributed as giveaways (for free). Companies do this in order to create brand awareness and create positive associations with their brand. When running any promotion, clothing can be a very effective way of reaching your target audience, and creating a positive association between your brand and target audience. Generally, a promotional t-shirt or cap are the most popular items, but usually any product, even accessories, can be effectively branded and used as promotional apparel.
Why Use Promotional Clothing?
Custom promotional clothing is particularly effective in reaching your target audience when the item of clothing you give to them is useful and beneficial to them in their day to day lives (for example, giving away branded caps during summer when people are generally outside and need to shade their faces from the sun). Wearing custom promotional clothing is also beneficial to your brand as it promotes your brand for free (the person wearing customised promotional clothing becomes a “walking billboard”, and shows acceptance and liking towards your brand, which will be noticed by potential customers and, due to the curious nature of people, possibly convert them to customers).
How To Use Promotional Clothing
Promotional clothing can be used to reach your customers, or it can be used as a form of internal marketing within your business. In reaching your customers, you would brand clothing items, for example a shirt, and give it away to customers. Everybody likes receiving something for free, and this therefore builds positive associations of your brand with your customers. In giving your employees corporate promotional clothing (workwear) to wear, it creates a sense of belonging and unity within your company. In fact, corporate clothing can build your brand.
Promotional company suppliers will supply and brand clothing apparel, activewear or workwear for you. They will usually give you the choice of embroidering or printing clothing, depending on the size of the logo or whatever you want on the item of clothing. Smaller areas are best embroidered, whilst it is more economical to print for larger areas. However, it is important to remember that embroidered promotional clothing will have a longer life than printed promotional clothing, and will therefore remain in your customer’s life and be a reminder of your brand for a longer period of time.
The Best Promotional Clothing Supplier
At Proactive SE, we pride ourselves on being quality, affordable providers of promotional clothing or customised workwear. We offer a wide range of options, and supply you with the best merchandise at the best possible price. Promotional clothing is both our trade and our specialty.