Although promotional items have been around for more than 100 years, they’re still a popular way for companies to get their brand in front of potential customers. In general, branded promotional items are one of the easiest ways for a business to increase their brand awareness among potential clients, and promote brand loyalty among existing ones.
The general idea behind corporate promotional items is to have your company name, logo or details, (or all of them), printed on an item that you then hand out to potential clients as gifts. Other potential promotional ideas include printed promotional clothing for staff members to wear, or things like promotional t-shirts that are ideal for giveaways.
The important thing to remember about promotional items is that they need to be either useful, decorative, or both. Since the objective is to ensure that the people who receive them think of you when they’re looking for your product or service, the more often they see or use the promotional item you’ve given them, the more likely your brand is to stick in their minds.
Promotions are a great way of enhancing your brand image, creating good will, and growing positive awareness around your unique offer.
There’s an incredible variety of promotional ideas to be had. These days, it’s possible to print your logo on almost any type of merchandise, from promotional pens to executive desk accessories and speciality items. With most promo companies giving you the choice to customise your promotional items, the opportunities are limited only by your budget and your imagination.
Although promotional items are a way to advertise your business, that’s not the only reason to take advantage of this great marketing method. As we mentioned earlier in the article, creating a positive image for your brand is a big part of it. Studies have shown that receiving even free promotional items can create a sense of obligation in the recipient, making it that much more likely that they’ll make use of your products or services when they need them.
Here at Proactive HS, we provide an unmatched promotional branding and advertising service, designed to help you achieve your promotional goals. Our promotional items and corporate or executive gifts are perfect for presenting yourself to customers and clients with a professional and distinctive style.
Whatever your idea is for promotional items, speak to us, and we’ll help you make it a reality. From promotional pen sets to desktop accessories, outdoor tools and equipment, or luxury gift bags, we can supply or source any type of promotional item that you’re looking for.