Promotional items are products that are used as giveaways to promote a brand. These are customized, usually with the company’s logo (for example as a print on the item). They can be given to potential customers, loyal clients or your corporate staff (corporate promotional items or business promotional items). Click on the link to read more about corporate gifts and why you should thank your employees with corporate gifts. There are many items that can be used as promo items, ranging in price, depending on their relevance to the brand and popularity.
Choosing a Promotional Item
A promotional item is a great way for a business to gain acceptance from a person, whether they are potential customers, loyal clients or your corporate staff, as well as promote brand loyalty. In today’s market, everyone wants something for free, and by giving people a quality, unique promotional item that they can use, they will automatically like you more and want to choose your brand over others.
Giving away promotional items is a way of advertising your brand without annoying people. You can even impress your eco-friendly customers or staff by going green and giving them products made from recycled material.
To find promotional items or gifts to distribute to your customers or staff, you can visit tradeshows, promotional items suppliers, or websites such as Proactive’s (a leading promotional item supplier). Cheap promotional items are the most popular, as that way you can afford to give out promotional items to more of your customers/staff. These popular promotional items will be discussed in a little detail below:
Mug: A mug is a popular choice, because it serves an important purpose. The majority of people have at least one cup of coffee or tea a day, and usually use promotional mugs for their work mugs (mugs they use at work). With that being said, people will be exposed to your brand whenever they drink a hot beverage at work, which creates constant reinforcement of your brand in their mind. It will also be on display to other people at their office, reminding them of your brand too.
Pens: Pens are a popular choice because they are something that is cheap to purchase and have branded, and something that everyone needs on a daily basis. To give a person a branded promotional item such as a pen is done with the hope that they will use the pen on a daily basis, and constantly be reminded of the brand.
ePromos: Although not always tangible gifts (unless the company deliver or ship the promotional merchandise to them), these are used as promotional incentives to draw people to a website and make a purchase or place an order.
Calenders: All types of calenders are popular choices, because, especially at the end of the year, people are looking for calenders for the new year. If you present them with a personalized (with your brand) calender at this stage, they are very likely to keep it and use it in the new year. In that case, they will see your brand every time they use the calender, which is hopefully and usually everyday.
Going For Gold
As you can see, promotional merchandise and promotional items are a sure way to increase and impress your customer base or staff. Proactive (a quality promotional items company) is a great place to start in selecting inexpensive promotional items to distribute. We will create custom, unique merchandise for you, by placing your brand on the product as an imprint, or by embroidering or engraving on the promotional product. Contact us, and we will happily advise you, based on our experience, on what innovative promotional items would be best for your situation and budget.