Promotional gifts have been a popular part of marketing and business reputation management for some time already, and they show no signs of falling out of favour. When it comes to maintaining your brand exposure in front of clients, or enhancing your corporate image, promotional gifts are an effective way of going about it.
When you’re think of promotional gift ideas though, it pays to keep in mind that there is a difference between a promotional gift, and promotional giveaways. A promotional giveaway, in most cases, consists of a cheap promotional gift like a pen, or a keyring, that has been printed with your logo. Although these definitely have their place, and can be a valuable part of ongoing marketing and brand exposure, they’re not quite the same as a promotional gift.
As the name implies, corporate promotional gifts are exactly that. Gifts. You wouldn’t give your employer (or employee) a branded lanyard as a gift would you? In general, corporate and executive promotional gifts tend to be of a higher quality, and a higher level of usefulness.
Personalised Promotional Gifts
As well as the usual type of basic promotional gift items like branded pens and keyrings, most promotional gift suppliers offer a range of more substantial promotion gifts, that are ideal as tangible symbols of both your company’s taste, and credibility.
These can range from the basic, (but still substantial), promotional gift bags, (backpacks, kit-bags or laptop bags for example) branded with your company logo, to the extravagant, which may range from executive desk sets to first aid kits, promotional golf gifts and even technological gadgets.
Promotional Products For Every Occasion.
All of the above doesn’t mean that there’s no place for the lower priced range of promotional items. On the contrary, they have many uses, and are often an important part of a marketing strategy intended to spread you company name and brand. Branded material appears in all sorts of forms, from apparel like customised t-shirts to the ever popular pen, keyring or lanyard, ideal for giveaways at trade shows, for example.
These are a great way to advertise your company to the general public, but when it comes to a gift for the CEO or manager of your big clients for example, it’s a good idea to think along bigger lines.
As we mentioned, most promotional gift companies include an executive range for when the low-cost giveaways just aren’t appropriate, and this is a good place to start when you want an idea for a high profile promotional product.
With Proactive HS, it’s easy to find and order your promotional gifts, and our wide range of branded merchandise contains the ideal promotional gift for any occasion.