Marketing these days has become much more an active endeavor, much unlike in the past when marketing entailed flighting an advertisement on television, printing a few brochures and then sitting back hoping for the best. In this age of technology and digital innovation, the grand scheme of marketing has grown a hundred fold with so many platforms and avenues to take advantage of.
At any given time of the day, month or year there are a minimum of five ways in which you can reach an individual with your marketing message. This is where active marketing comes in and promotional bags are just one way in which many companies around the world are choosing to reach out to their target markets.
Benefits Of Using Promotional Bags
Corporate branding is very much a part of active marketing and promotional bags are a wonderful way in which this can come to life. Just thinking about the myriad of ways that you can use this one aspect of marketing is enough to breathe new life into your advertising strategy. You can choose to focus on just one kind of bag or have a few in your catalogue. The bigger the variety of bags you choose to make use of, the greater the percentage of people you can reach with your marketing message.
For instance, in using tote bags you can target any person who might find this type of bag useful. Going to gym, taking part in extra mural sporting activities and traveling often will always call into use this type of bag. By emblazoning your branding on tote bags and then offering them as corporate gifts to people, you will ensure that your business and brand will always be in the minds of those making use of your bags. This bodes well for brand recognition as well as brand awareness.
By offering the bags at no cost to current as well as potential clients you also pave the way for brand loyalty, which is a hard won commodity in this day and age where people have an endless amount of options laid at their feet all the time. Once you have achieved brand loyalty you will have the assurance that the clients you’ve acquired will come back to do business with you time and again. In this way, promotional bags do more than just market your business; they help entrench your brand and business in the lives of your clients that leads to not only customer acquisition but customer retention as well.
How They Can Be Used
- Road shows or marketing events – you can hand out promotional bags and place informational brochures, CDs or flash drives inside that potential clients can access to learn more about your business
- Give them as gifts to existing clients – your current client base can turn out to be a powerful marketing tool if you treat them correctly. By word of mouth, they can advertise your business to others looking for the services or products you offer.