It is important for the success of your business that your brand name is easily identifiable and recognised. This can be achieved through good quality promotional clothing that shows a company’s brand name, slogan, logo and colours. When people are face with a variety of options when it comes to choosing where to take their business, they mostly opt for a well-known and recognisable, trusted brand. Here are a few ways in which you can increase your brand recognition.
Your brand name will never become popular if you do not present customers with good quality products or services and if you cannot be trusted. The first and most important part of establishing your brand thus involves perfecting your services or product.
Go the extra mile to make customers feel welcome and accommodated. Train staff members to always be friendly and tend to customers’ needs. Never try to skimp on the quality of what you deliver: once people lose trust in your services it will be hard to restore. Whenever you hand out promotional gifts such as promotional clothing, make sure it is faultless.
What’s In A Name?
When it comes to choosing a name for your brand, choose something that is catchy and also easy to say. A name that is foreign or difficult to pronounce is rarely popular and it is easy to forget.
Ensure that the name you choose has something to do with the service or products you deliver. A pool business cannot be called ‘McKenzie’s’ or something else that doesn’t seem immediately reconcilable with pools and swimming. Here a name such as ‘The Pool Master’ or ‘Blue Waters’ will be more effective. Don’t make the name too long – preferably no longer than three words – this will also look better on promotional clothing.
A Catchy Slogan and Logo
Come up with a catchy slogan to go with your brand name and an accompanying logo. If a slogan is funny, clever or is just fun saying (due to, for example, alliteration or assonance) it will be easier for people to remember it.
These things, the slogan and logo, are the aspects that make your brand easily identifiable. This is what ultimately advertises your services! Once you have a nice logo, you can place it on items such as promotional gifts and clothing and people will immediately relate it to your business. Get your logo and slogan out there for people to see, by placing it on promotional clothing that you give away!
Decide on one colour scheme for your business, which will be used for your brand name, slogan and logo. When we think of Pick and Pay, we immediately think of blue and red. Or KFC conjures up images in red and white. If you are consistent in using the same colours for all your promotional campaigns, people will soon remember your business at the mere sight of the relevant colours!
By taking these tips into consideration, you are sure to create a most successful brand!