If you were to speak to a number of different businesses, no doubt you would find that many of them implement corporate gifts into their marketing strategies. Marketing should not only be focused on increasing brand awareness to the public at large but should also be attentive to existing working relationships that continue to support and drive the business forward. From important clients, valuable business associates and suppliers to hard-working staff members, these relationships need to be nurtured and from time to time openly appreciated. Corporate gifts are often given internally within a company to members of staff that are particularly valuable to the company or at special occasions. Buying for your staff can be a tricky undertaking, as office politics and staff morale need to be taken into account. If you are looking for guidelines to buying corporate gifts for staff members, then continue reading below.
Buying Corporate Gifts for Staff Members – Understand the Purpose of It
Buying corporate gifts is not something done on a regular basis as that would take away the message that is being conveyed. Any gift your choose to hand out, you will want it to show your appreciation and be received with sincere and heartfelt thanks. On one level corporate gifts aim to strengthen working relationships so above anything else you want to make sure that your corporate gift is a success, on the other hand it can also be used for promotional purposes as a way to further expand awareness of your brand.
You need to have a clear understanding of what the aim of you handing out corporate gifts to your staff is going to be. Is it for a special holiday such as their birthday or Christmas? Have they been with a company for a certain amount of time or perhaps they have carried out outstanding work? What is it you want to convey to them through the gift? You need to have a very clear understanding of what you want to achieve with these corporate gifts so that your planning is on track right from the beginning.
Buying Corporate Gifts for Staff Members – Apply the Same Rule to Everyone
When buying corporate gifts, one thing you need to be extra careful about is applying one rule to one staff member and another rule to everyone else. For example, if you choose to personalize your gift for a particular staff member by including an inscription or hand-written card and hand-out more generic gifts to other members of your staff, then this can cause unnecessary friction and compromise staff morale. Personalizing gifts for example, should you choose to do so, should be applied to any staff member you are choosing to buy for.
While some members of staff may require a more expensive gift due to their position in the company, the same thoughts and care should be taken for every corporate gift you buy. If you have decided to hand out corporate gifts over Christmas time, or on their birthday then make sure you apply the same rules to each gift so that you don’t risk alienating some staff members from others.
Buying corporate gifts for staff members can be a little tricky but as long as you are aware of the purpose of it and apply the same rules to each gift you buy, you will be ensuring that you are keeping staff morale intact while being able to openly convey the value they have to the company.