Many businesses around the globe make use of corporate gifts as part and parcel of their marketing strategies. This comes from a proven track record that these types of gifts work well to serve a business in many ways. Corporate gifts can be used to promote brand awareness, advertise special campaigns, establish new client relationships and nurture existing ones as well as create a unique and positive image for your business.
The power of corporate gifts to impact your business also implies that the types of gifts you choose should be done with great consideration. A wrong or inappropriate choice could have a negative impact on your business image and brand overall.
When it comes to making a decision, remember that you want to create a lasting and positive impression with your corporate gifts. This means that you should look for the following characteristics in your product:
- Unique: Your choices are not unlimited in terms of product but you can achieve a sense of uniqueness through design and presentation
- Utile: The more a client will use your product, the more your business and brand will remain in the forefront of their mind. This is why coffee mugs are such a popular choice in terms of corporate gifts.
- High quality: People feel more appreciated and valued if they receive products of high quality as opposed to cheap things that break easily or are of no use.
- Trendy: You will create a progressive and positive business image by keeping with the times and giving gifts that are relevant to the day and age we live in.
Types Of Gifts
Taking the above guidelines into consideration, there are many products that fit the bill for successful corporate gifting. For instance, a USB flash drive that is branded with your company logo and perhaps pre-loaded with your company profile so that when the client uses it for the first time, your company info will be at their fingertips. Perhaps present this in a different way like a PowerPoint file for example. A flash drive is unique, trendy, utile and high quality.
More good ideas for corporate gifts that works well fall into the category of age old winners. These include the branded coffee mug, key ring, desk pad and day planner. These might not be that unique or blatantly trendy but they are products that people tend to use on a daily basis and this means that your brand will be part of their routine, thus establishing a good foundation for brand promotion and brand recognition later on.
A positive trend that has picked up recently is aligning gift ideas with major events. For example, the Rugby World Cup or Olympic Games provide the opportunity for branded caps, t-shirts and the like that you can have employees wear every Friday as well as hand out to clients. This kind of gifting implies that your business keeps up with trends and is integrated into society outside of the confines of the sector you operate in.