Giving away promotional items helps with increasing your brand awareness among customers. However to achieve this you must ensure that the messages on the items are relevant and that they communicate the right information. A popular item to use here is promotional mugs.
Mugs are useful items because they bring value into the lives of anybody who uses them. Everybody has a need for a mug because they go through their days enjoying different types of beverages. This means if you give somebody a mug as a gift they will appreciate it.
Good Item For The Goodie Bag
A marketing strategy can benefit a lot from a corporate promotion campaign that uses different types of promotional gifts. To make it interesting for the recipients you must try and mix and match the goodie back. This will create excitement because people will be keen to receive the gifts.
This presents a perfect opportunity to include mugs as well because people will appreciate that you were creative enough to do this. It would also be a good idea to include coasters to go together with the mugs because they complement each other. Both items must be branded with the company corporate colours.
You have a choice between porcelain mugs and plastic mugs because people have different tastes and some will naturally find one type more desirable than the other. Therefore you need to make both choices available so that people can have the freedom to choose.
However it does not really matter which material you go for so long as you ensure that the mugs are branded properly. Your company corporate colours must be prominent and the advertising messages must also be visible. This will maximise the effectiveness of your brand communication.
Different Places To Use The Mugs
With promotional mugs you are guaranteed that your message will travel the distance because they can be used in many different environments. The office is one such environment because people like enjoying their beverages as they work. Therefore they will find the mugs useful and they will be precious to them.
The home is another place where mugs are used on a daily bases. This means you will be giving people a gift they can appreciate because it adds value to their lives. The fact that you have your corporate colours on the item will ensure that your company stays uppermost in the minds of the customers.
Branding the mugs with your corporate colours and the accompanying advertising messages will ensure that your brand is communicated to the user. The added benefit is that even the people around the user will be exposed to the brand communication because the item is visible to them.
Your brand awareness increases and this creates the potential of you acquiring new clients. More so because even when the item is not being used it is still spreading the message because it is visible to people. Therefore using promotional mugs is a powerful tool that can bring in impressive results.