The power of direct marketing
Organizations spend large amounts of money advertising on print and broadcast media, which comes with many advantages and reaches a mass audience. Nevertheless that these mass media come with these advantages, using promotional products such as banner pens, rulers and key rings provide the company with repeated coverage that lasts even longer than the broadcast and print advertising.
The use of promotional products at an event is a good idea to keep the people thinking about your organisation and that campaign. You must also keep in mind that first impressions count, meaning that you setting at the event needs to be impressive- this can be done by using banners, beach umbrellas and having branded clothing for your staff is a perfect addition to you event. Any events manager will tell you that the most important thing is to leave a good impression.
How do I create a long lasting impression? Now this is where the use of promotional gifts come into place. People really love to get free-bees, one that they can keep for a very long time and show it off. These are items such as printed key rings, bags, t-shirts, water bottles. Any events manager can tell you that the secret to a good and impressive event is to be different and unique. The use of these products adds to adding the uniqueness to the event. No matter what kind or type of an event you may be hosting. You need to have some kind of promotional product that branded with your company logo and name.
For example; hosting a conference for the executives will require you to have banners, branded water bottles, folders, pens conference bags and maybe corporate clothing, such as jackets or blazers. This adds more value and boosts the corporate image of an organisation.
By using these event tools, you are cutting advertising costs and creating a good corporate image for the organisation.
By: Mzizi S.L., Tshwane University of Technology(info@proactivehs.co.za)
